‘Behind the Curve:’ Week Ending April 1, 2011
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
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95% of US Adults Plan Food Savings Strategy
Approximately 99% of US adults are aware of rising food prices, according to a new survey conducted by Harris Interactive and commissioned by Coupons.com. The vast majority (95%) plans to employ at...
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Boost Best in Non-contract Wireless Satisfaction
Boost Mobile ranks highest in overall US customer satisfaction among non-contract wireless customers and achieves a score of 808, compared to the industry average of 765, according to J.D. Power and...
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Top Viral Videos – March 2011
Common themes of humor, children and sports, as well as interactivity, highlighted many of the the 10 most-shared online videos tracked by Unruly Media during March 2011. For the second straight month,...
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Mortgage Difficulty Rates High, But Decreasing
A new Harris Poll finds that fully 22% of people with mortgages are having difficulty meeting their mortgage payments, including 7% who are having “a great deal of difficulty”. Furthermore, 21% of...
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Hawaii Thrives, West Virginia Not So Much
Residents of Hawaii, Alaska, and Wyoming are the most likely among residents of U.S. states to be “thriving,” based on how they rate their lives at this time and five years from now, while residents of...
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TV, Automotive Lead 2010 Global Ad Rebound
The TV media sector and automotive product sector led a global 10.6% year-over-year increase in ad spending during 2010, according to new Global AdView Pulse data from The Nielsen Company. TV spending...
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Google Android Market Share Jumps 27% in 3 Mos.
Google’s share of the US smartphone market (primarily representing the Android platform) climbed 27% between the three months ending November 2010 and three months ending February 2011, according to...
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Private Label CPG Dollar, Unit Sales Fall in Feb.
US private label CPG dollar and unit sales both declined year-over-year during the four weeks ending February 19, 2011, according to data from The Nielsen Company. Dollar sales fell a modest 0.2% while...
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Mobile Data Offload to Grow 47%
The amount of global data traffic being offloaded from smartphones, feature phones and tablets to complementary fixed-device networks will grow about 47% from its 2010 level of 43.1% to an anticipated...
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Animal Charity Top Rated Non-Profit of 2011
The national animal welfare organization Best Friends Animal Society is recognized by consumers as the 2011 Harris Poll EquiTrend Non-Profit Brand of the Year. Best Friends received an EquiTrend rating...
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Musicians Have Most Twitter Followers
Five of the 10 most-followed Twitter users are primarily famous for being musical performers, according to a ranking by social media analysis service Twitalyzer. All of the 10 most popular users are...
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March Promotional Emails Up 18%
The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Apr. 1, 2011, according to Chad White, research director at Responsys and author of the...
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African-Americans Spend Most Time with Many TV-related Media
African-Americans spend the most average daily time viewing overall and live TV, as well as DVD playback and video games, according to a new study from The Nielsen Company. Data from “State of the...
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3 in 10 Americans Drink Weekly
Three in 10 Americans 21 and older (29%) say they drink alcohol at least once a week, including 5% who drink daily and 10% who drink several times a week, according to results of a new Harris Poll. In...
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9 in 10 Marketers Use Social Media
Ninety-three percent of marketers use social media to market their businesses, according to a new survey from SocialMedia Examiner. Data from “2011 Social Media Marketing Report” also indicates a...
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Consumer Spending Up 5% M-O-M in March
Overall self-reported daily US consumer spending in stores, restaurants, gas stations, and online averaged $64 per day in March 2011, according to Gallup data. That is up 10% from $58 in January 2011...
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Swiss Have Fastest Web Connections
Switzerland has, by far, the fastest-connected population of nine countries examined by The Nielsen Company. Eighty-eight percent of Swiss consumers online at home connect at speeds greater than 2Mb,...
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CPG Coupon Distribution Breaks Record
The total number of CPG coupons distributed in the US during 2010 broke the record for the largest year ever for the second straight time, according to a new study from NCH Marketing. Data from “NCH...
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9 in 10 Marketers Use Facebook
Nine in 10 marketers (92%) use the Facebook social network as a marketing tool, according to a new survey from SocialMedia Examiner. Data from “2011 Social Media Marketing Report” indicates Facebook is...
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